DIRECT RESPONSE UNIT MANAGER

Maryknoll Fathers and Brothers seeks a Direct Response Unit Manager is responsible for developing and implementing the Society’s direct response marketing, developing strategy, and leading and supporting staff. In collaboration with the Major & Planned Giving Unit, the Direct Response Unit works within the Mission Advancement Department. It is responsible for inspiring, maintaining, and upgrading existing donors and acquiring new ones to support Maryknoll Fathers and Brothers.  The Direct Response Unit Manager is expected to develop a comprehensive, multichannel relationship-building program, including cultivation and communication while recommending short and long-range direct response plans and programs that include directing all activities, programs, and personnel within the Direct Response Unit. Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques.  Monitor, evaluate, and report on all direct mail fundraising initiatives. Develop and recommend alternative fundraising and cultivation programs. Coordinate graphics, printing, and acquisition programs with outside vendors as needed.

Campaign Strategy & Execution

  • Develop and implement multi-channel direct mail fundraising strategies aligned with Maryknoll Fathers and Brothers’ mission to acquire, retain, and upgrade donors. 
  • Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
  • Collaborate with internal teams and external vendors (copywriters, designers, mail houses) to execute compelling donor appeals.
  • Segment donor lists for targeted and personalized mail campaigns to optimize response rates.
  • Manage multiple direct mail appeals, including seasonal campaigns (e.g., Lenten, Advent, Year-End Giving).

Donor Engagement & Fundraising

  • Craft compelling donor messaging to foster engagement and deepen connections with Maryknoll Fathers and Brothers. 
  • Utilize segmentation strategies to tailor appeals to different donor audiences, including major donors, monthly givers, and lapsed donors.
  • Implement strategies to improve donor retention, reactivation, and lifetime value.
  • Coordinate follow-up communications (email, digital, phone) to enhance direct mail effectiveness.

Analytics & Performance Optimization

  • Track and analyze campaign performance, measuring key metrics such as response rates, average gifts, and ROI.
  • Conduct A/B and other testing on messaging, formats, and mailing schedules to optimize results.
  • Provide regular reports and insights to leadership, identifying opportunities for growth and improvement.

Qualifications:

  • Bachelor’s degree in Marketing or equivalent experience.
  • CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
  • Minimum 10-15 years of substantial and proven related, non-profit fundraising experience, with an extensive focus on direct mail. 
  • Minimum 3-5 years of supervisory/management experience.
  • Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
  • Excellent written and verbal communication skills.
  • Effective in cross functional collaboration with solid interpersonal skills.
  • Highly proficient in project management with proven success in leveraging  donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
  • Experienced in the use of all digital marketing tools (websites, email, and social media).
  • High level of computer literacy, particularly with Microsoft Office and spreadsheets.

Schedule: Monday – Friday, 8:30am-4:00pm

Salary: $100,000 per year

We offer an outstanding work environment, opportunities for career development and competitive benefits. EOE.

ABOUT MARYKNOLL

We are a Catholic Society of priests and brothers based in the United States. We are dedicated to missionary work overseas in over 20 countries. Additionally, we animate Catholics in the United States to follow their own baptismal call to share God’s compassion and love with the poor, the sick, and all those in need.

OUR GENERAL COUNCIL

L-R Tom O'Brien, Ray Finch, Joe Everson, Russ Feldmeier

(Fr. Lance P. Nadeau, Fr. James M. Lynch, Fr. Timothy O. Kilkelly, Fr. Juan Montes Zúñiga)

The Maryknoll Fathers and Brothers is overseen by our General Council, led by Superior General Rev. Lance P. Nadeau, M.M.

OUR FOUNDERS

L-R Tom O'Brien, Ray Finch, Joe Everson, Russ Feldmeier

(Our Co-Founders Father Price and Father Walsh)

PLACES WE SERVE

EVANGELIZATION, PARISHES, AND PROJECTS

USA

STORIES OF MISSION

(Africa) Education and Formation of African Clergy

The Maryknoll Fathers and Brothers Africa Region will provide tuition assistance to African clergy, male and female religious at institutes of higher education or specialized training. Read More

Stories of Our Global Mission

The calling of a lifetime

The life of a Maryknoll missioner is challenging, fulfilling, and deeply rewarding. Follow your baptismal call to mission by sharing God’s compassion with the poor, the sick, and people most in need.

Dear Friend in Mission,

With hearts full of hope, Maryknoll Fathers and Brothers joyfully welcomes the election of our new Holy Father, Pope Leo XIV. In this historic moment for the universal Church, we give thanks to God for the gift of a new pope—chosen to succeed Pope Francis and guide us forward in faith, love, and missionary zeal.

Pope Leo XIV brings with him a deep commitment to dialogue, peace, and global solidarity—values that echo the very heart of our missionary vocation. A seasoned pastoral leader and thoughtful theologian, he is known for his compassionate outreach and dedication to the spiritual and social needs of the Church, particularly in regions experiencing hardship and need.

His years of missionary service in Peru, working among underserved communities, reflect a profound dedication to the Church’s mission of presence, accompaniment, and evangelization. His firsthand experience on the peripheries of society has shaped his vision for a Church that listens, serves, and uplifts—all grounded in Christ’s love.

As missionaries, we have been deeply inspired by Pope Francis’s call to go to the peripheries, to serve the poor, and to be instruments of God’s mercy and peace. We now look with prayerful anticipation to Pope Leo XIV, confident that the Holy Spirit will continue to lead the Church through his words and witness.

We invite you to join us in praying for our new pope, asking the Lord to bless him with wisdom, courage, and compassion as he begins his ministry as the Vicar of Christ and visible sign of unity for the world’s 1.3 billion Catholics.

Thank you for walking with us on this missionary journey. Together, in communion with the successor of St. Peter, we remain committed to proclaiming the Gospel and witnessing to Christ’s love around the world.

In gratitude and peace,

Father Lance Nadeau, M.M. signature

Reverend Lance P. Nadeau, M.M.
Superior General

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